Build a legitimate commercial empire
Every legitimate business is an operation to build, not a passive income button. Choose a market position, recruit the right people, buy inventory and connect locations into a wider network.
Last reviewed 2026-07-23
From the live product.
Real operating choices
Set purchasing, pricing, staffing and investment priorities around local demand and costs.
People create performance
Managers, accountants, sales staff and security bring skill, potential, loyalty and risk.
Supply chains matter
Orders, shipments, storage, shortages and changing macro conditions affect margins.
What you do, step by step.
- 1Pick a district market
- 2Staff the floor
- 3Keep inventory moving
- 4Reinvest profits or prepare a resale
Decisions become consequences.
- 1Acquire a location
- 2Recruit and stock
- 3Run sales cycles
- 4Reinvest, specialise or expand
- Card shop
- Garage
- Nightclub
- Restaurant
- Warehouse
- Security firm
What to read next.
Know before you enter.
Are businesses passive income?
No. They require suitable staff, purchasing, inventory, security, finance and decisions.
When can I buy my first business?
Business ownership unlocks at level 10 after the street-level introduction.
One connected game.
Living City
Discover THUG's persistent living city, where players, AI crews, businesses, markets and police keep acting while you are away.
Businesses
Crime business simulation in THUG: purchase, staff, inventory, day cycles, family tribute, hidden rooms, due diligence and a secondary resale market.
Heists
Plan multi-stage heists in THUG: gather intel, assign roles, choose approaches, equipment, routes and contingencies—then live with evidence-driven police cases.
Build your first crew
No download required. Create your character and learn the city through guided street-level opening.
Start playing